Photos & Images Vs Video for Social Media
I personally love photos and images over video! What’s Your Preference? No judgement as I have loved producing videos in the past.
It’s well known a picture is worth a 1,000 words!
What is the difference between a photo and a video?
The simplest answer is images are single still frames, while video is a sequence of moving images, usually with audio inserted that implies a purpose for telling a story.
Does Video Quality Matter?
It’s said that videos tend to generate more engagement on social media. BUT - There are many more steps involved with video production and post-production & with this taking up so much of our time I still prefer the single images.
Videos of poor quality are ineffective and can discourage potential clients from engaging with your company.
Practically, having a mix of video and photo posts is an effective way to reach your audience and improve your engagement. In most fields, a combination of photo and video content will get you the best result.
Social Media Engagement
Most businesses and organisations build a client base through social media engagement. Both photo and video are great options for boosting engagement.
Benefits of Using Photos on Your Socials
The simplicity of using photos for social media is both an advantage and a disadvantage. How?
The benefits of using photos on social media include:
- Photos are relatively easy to create.
- An abundant collection of professional stock is readily available, as photography and photo editing are easily accessible.
- It’s simple to scroll through photos quickly as opposed to video which requires more time commitment.
The shortcomings of using photos on social media include:
- With photos being primarily static, as such, there are restricted opportunities to include effects and story elements.
- An image has fewer options for including information, e.g. usually limited to incorporate text on top of the image or as a caption, to convey your message.
- As photos are characteristically easier to create than video, it means there is more saturation online, more competition resulting in that it’s easy to get lost in the big world of social media.
Shortcomings of Using Videos on Your Socials
Videos are best for sharing a more connecting story for your audience.
However, the shortcomings of using videos on social media include:
- Production challenges, typically requires more skills and resources to produce.
- Time restraints to quickly produce video content, e.g. takes longer to create than an image.
- Cost limitations, clients need to consider whether they want to invest in the cost to produce videos.
- Constraints on producing and providing original media.
Videos usually take more skill and resources to shoot, edit and create compared to photos.
Two Quick Tips for Choosing Photos or Videos
- Firstly, taking into consideration the above, the major matter you need to consider is the social media platform you are using. Photos may gain more engagement where users scroll quickly, like Instagram, whereas, videos perform better on platforms like YouTube where users are usually seeking out specific content.
- Secondly, decide if you want to do a short, daily check-in with your followers, a photo might be more suitable. A video might be more fitting if you wish to convey a more involved story-telling.
Combining Both Photos & Videos
Typically, with limited access to equipment/resources, investment costs and access to professionals, most likely, the best option for most is to use both photo and video for your social media platforms.
One SeaHouse Photo is Worth a 1,000 Words
As I stated earlier, a picture is worth a 1,000 words - Using SeaHouse stock photos and designed images will essentially convert your visitors to be engaged followers and ultimately customers and repeat customers.
- INDULGE
- EMBRACE
- CONNECT
- ELEVATE
If you don’t have your own images to choose from, SeaHouse has you covered. Search your keywords, choose your brand colours and style, then you can download instantly, and right-away post, add to your storys, reels and videos on social media or add to your landing page or lead magnet. Our images are created to make you STAND OUT and start growing your email lists.
My latest collections are shown below. Check them out if you are interested in Yoga, wellness and gorgeous watercolour bouquets.
Don’t forget we are open 24/7 for online shopping, making it easy for you to shop at your convenience.
SeaHouse is located in the beautiful Shoalhaven region, on the NSW South Coast, Australia and our products are inspired by our beautiful beaches and the relaxed style and vibe that is Australian, coastal living.
Feel free to make a relevant comment below or drop me an email or a message for any questions you have.
Till next time.... Much Love, Deb Xxx
P.S. My journey is your journey - I would be nothing without my lovely supporters, so here’s to the future and to new adventures together!